Yes, unfortunately, this means digging into those spam leads and actually reading them. Note any common data attributes and patterns that can be used to profile and quarantine such “contacts” before conversion or before allowing them to pass beyond the point of entry marketing systems. Marketing copy such as “Click this link to win a trip to Bermuda” or website links back to unrelated content). Data Analysis – Review conversion data for suspected spam bot patterns such as invalid data invalidated fields or unrelated/lengthy data that does not appear to be human-generated (e.g.Note originating IP addresses and domains of suspected bots if available and employ them when implementing mitigation tactics. In addition, some analytics tools such as Google 360 Suite allow the creation of views that filter suspected spam bot traffic to allow for easier analysis. Web Activity Analysis – Analyze your web traffic for indications of sessions opened by bots such as those with pages views but no time on site.

While all of these impacts alone can be bad enough for an organization’s faith in the leads marketing is passing over to sales, there are further justifications for taking even spam that trickles in over time very seriously. Reducing sales efficiency and effectiveness by adding noise to the funnel and reducing visibility or accessibility to real tasks and leads.Adding unwanted data and overhead to martech and other information systems.Increasing the cost of web tech that is billed by session or usage.Making publicly available organizational contact information for malicious purposes or unwanted marketing.Decreasing website performance for real users, leading to increased bounce rates and fewer conversions.

Reducing the accuracy of website and funnel analytics.

Marketers know all too well the impact that spam bots can have on their organization. Understanding the Impact of Spam Bots Filling Out Forms In both cases, they make your marketing less trustworthy to sales and take up valuable real estate in your MAP and CRM. Sometimes these come in all at once and at volume, maxing out your API calls on your integrations, confusing your sales team, and drowning your marketing and marketing ops teams in bad data, but sometimes spam just trickles in. Spam bots filling out your forms can be a pain, and they can inject those forms with product advertisements, irrelevant links to website content, scams, links to malware, or other things you just don’t want hitting your Salesforce fields.

Spam bots are machine-run services that perform unwanted, automated data-mining actions on the web or that send or post unwelcome, unsolicited, inappropriate, or malicious messages – all with minimal to no human intervention.

Google form spam bot